FINAL MUSIC VIDEO - We Don't Have To Take Our Clothes Off

Question 4 - How did you use media technologies in the construction, research, planning and evaluation stages?

Question 3 - What have you learnt from your audience feedback?

Audience feedback has been vital throughout the process of making our music video. Getting consistent audience feedback and reviews has been so important because we were able to communicate with our potential target audience. The feedback from them has informed us on whether or not the narritive and the concept of the video has worked or not. At the end of the day our aim is to please them the target audience because it is them who are going to be viewing and judging the music video.

As a group, we wanted to make our music video the best it could possibly be so by gaining ideas from our target audience really helped that aim possible. The focus group featured in the video  above watched our final edit of the music video and then we asked them questions, that we came up with, in order to receive final bits of feedback. This feedback has been one of the most important parts for us because it was the moment of truth for whether our video has worked or not.

Overall, the feedback was really positive in terms of the audience understanding the genre, the binary oppositions concept, the storyline, the narrative etc. The focus group were really honest and told us a few suggestions of what they think could have been added to the video but these things were only minor, nothing major was missing. We were really happy that the audience thoroughly enjoyed our video as it meant that all of our hard work paid off!

We made sure that we were getting feedback from our audience consistently throughout the project. The first bit of audience feedback we got was when we created a focus group to discuss our questionnaire questions. At this point we were still coming up with ideas of what to do for music video. The feedback that we got was really useful as it was a start to our project and it pointed us in a certain direction. From this feedback we got some ideas of what kind of locations our audience would like to see in the video so this meant that we could start planning where we were going to film etc. The feedback we got from them also helped us to decide on a name for our artist which was really helpful. Deciding on a name for our artist meant that we could then start to develop our artists image etc. They also let us know what kind of things they wouldn't like to see in the video so we knew what kind of things to stay away from. It was useful to get this kind of information so early on because it made sure that we wouldn't make any major mistakes.

The next part of feedback we got was from our first draft. This was useful because this person explained what it was that she liked about the video but also mentioned some things about the music video that she didn't like. She said that she thought the shot with the squirrel in was irrelevant. Even though my group liked this shot, because we thought it looked cute, we decided to take it out because our aim is to please the audience. This made me realise that even if we might like something in the video, the audience might not. I think the best thing to do is to listen to the audience because they are the ones who will be judging the video once its finished. Our Facebook page also came in useful once we posted our first draft. The feedback was similar as someone said that they really enjoyed the video but they thought we needed to add more colour etc. We were going to do this anyway so it was kind of reassuring that we were on the same page as our audience.

I wanted to make sure that I got some audience feedback on our ancillary texts because they are just as important as our video. Once our group had created all of our advert drafts I thought it would be a good idea to show all of them to a member of our audience so they could give us some feedback and pick their favourite. I showed all of the drafts to a girl from our audience and asked her which was her favourite. I found it interesting to hear what she had to say about all of them. She picked her favourite advert and this was the final advert that we chose to use. We chose this advert because it matched the rest of our media products, not just because our audience chose it.

Even though audience feedback is really important, it is just as important to make decisions as a group as we needed to make sure that all of our products created synergy. For example. if a member of our audience had a favourite advert that didn't match with our digipak or music video then we shouldn't pick that advert just because that one person likes it. We found that the audience feedback was really useful because it helped us to make certain decisions. In the end the overall feedback was positive which proves that getting consistent audience feedback was worth it in the end. 

Question 2 - How effective is the combination of your main product and ancillary texts?

We made sure that our main product and ancillary texts; the music video, digipak, advert and tour poster, all had intertextual references to each other. These intertextual references are things like using similar or the same props, images, colours, fonts, logos, etc. Creating this kind of synergy between the products would be beneficial for making sure that our audience will remember who our artist is and what her kind of image is even when they can see these products individually and not along side each other.

The ancillary texts we created are the digipak and advert however we thought we would take it even further by creating a tour poster, a range of merchandise and a facebook page. The purpose of doing was so we could develop our skills on a range of software. Doing these kind of things are a good way of advertising your artist too.

We made sure that all of our products were linked to each other in some way through colours but not all of our products show the exact same colours. The colour scheme that we used for our digipak and advert were actually dark colours theme which goes against typical codes and conventions for dance genre. Even though the colours are dark,they are not shown in a gothy way but instead a trendy way. The back ground colours are dark whereas our artist is seen in a brighter/white light which helps to show her innocence and angelic character.  Some of the images used have a 3D effect on them so the main colour is black and then some red and blue can be seen around the image. Although the colour scheme is different to our music video, there are still clear links between them. The main links are our artist as we have represented her in the same way throughout all of our products.The colours may change,but the artists image remains the same. The digipak has a gold, white and black theme which gives our artist a sense of royalty and classiness. The 3D image of our artist is used both on the digipak and tour poster so this creates synergy just like the colour scheme does. Some of the effects used in our music video show bright colours which does, in fact, fit with the codes and conventions of dance genre. Even though our video includes bright colours and our ancillary texts include dark colours, the two products are still linked. In our music video there are some shots of our artist and her friend having a pillow fight. It is clear that this shot has a link to the images used on the digipak and tour poster.


 We created a set of merchandise items and one of the items is a pillow. Reasons for this is because a pillow is seen in the image and shot of our artist having a pillow fight with her friend. I created a phone case and some wristbands because these are typical products that would be found in a merchandise range. The phone case has the same image on it, again, and this is so the audience would be able to recognise our artists on a range of products. The wristbands are black with white writing on them. The font is similar to the font used on our other products such as the tour poster, advert and digipak which means the font is another link.




All of our ancillary texts have the same font 'Cinzel Decorative Bold'. We thought that having the same font within them all was really important because it, again, creates synergy and intertextuality between them all. Also, the font is curly so it looks classy and elegant, which matches our artists image. The 'SASHA' and 'XO' are in different colours because it looks more interesting to use a range of colours and both of these colours stick to the theme. Some of the merchandise products, such as the phone case and wristbands, were made on a different software so the font isn't exactly the same however I managed to find a font that is very similar. The different is not that noticeable and it shouldn't create a problem.

It was important to us to make sure that the actors shown were consistent throughout all of our products. The two characters shown represent our genre well as we can see them having fun to together and messing around. If we used different actors for our products then it may confuse the audience because there would be a constant change.




Overall, all of our products are really effective when they are combined. This is because...

Question 1 - In what way does your media product use, develop or challenge forms and conventions of real media products?

Final Production Diary

Over the past week I have been finalising, tweaking, rendering and uploading all of our finished tasks! We have a complete and finished version of our digipak and advert aswell as extra products such as a tour poster, logos and merchandise. We created these extra attributes in order to look more professional and also to advance our editing skills. The final version of our video has been completed and will be uploaded soon!

2nd draft audience feedback