Audience feedback has been vital throughout the process of making our music video. Getting consistent audience feedback and reviews has been so important because we were able to communicate with our potential target audience. The feedback from them has informed us on whether or not the narritive and the concept of the video has worked or not. At the end of the day our aim is to please them the target audience because it is them who are going to be viewing and judging the music video.
As a group, we wanted to make our music video the best it could possibly be so by gaining ideas from our target audience really helped that aim possible. The focus group featured in the video above watched our final edit of the music video and then we asked them questions, that we came up with, in order to receive final bits of feedback. This feedback has been one of the most important parts for us because it was the moment of truth for whether our video has worked or not.
Overall, the feedback was really positive in terms of the audience understanding the genre, the binary oppositions concept, the storyline, the narrative etc. The focus group were really honest and told us a few suggestions of what they think could have been added to the video but these things were only minor, nothing major was missing. We were really happy that the audience thoroughly enjoyed our video as it meant that all of our hard work paid off!
We made sure that we were getting feedback from our audience consistently throughout the project. The first bit of audience feedback we got was when we created a focus group to discuss our questionnaire questions. At this point we were still coming up with ideas of what to do for music video. The feedback that we got was really useful as it was a start to our project and it pointed us in a certain direction. From this feedback we got some ideas of what kind of locations our audience would like to see in the video so this meant that we could start planning where we were going to film etc. The feedback we got from them also helped us to decide on a name for our artist which was really helpful. Deciding on a name for our artist meant that we could then start to develop our artists image etc. They also let us know what kind of things they wouldn't like to see in the video so we knew what kind of things to stay away from. It was useful to get this kind of information so early on because it made sure that we wouldn't make any major mistakes.
The next part of feedback we got was from our first draft. This was useful because this person explained what it was that she liked about the video but also mentioned some things about the music video that she didn't like. She said that she thought the shot with the squirrel in was irrelevant. Even though my group liked this shot, because we thought it looked cute, we decided to take it out because our aim is to please the audience. This made me realise that even if we might like something in the video, the audience might not. I think the best thing to do is to listen to the audience because they are the ones who will be judging the video once its finished. Our Facebook page also came in useful once we posted our first draft. The feedback was similar as someone said that they really enjoyed the video but they thought we needed to add more colour etc. We were going to do this anyway so it was kind of reassuring that we were on the same page as our audience.
I wanted to make sure that I got some audience feedback on our ancillary texts because they are just as important as our video. Once our group had created all of our advert drafts I thought it would be a good idea to show all of them to a member of our audience so they could give us some feedback and pick their favourite. I showed all of the drafts to a girl from our audience and asked her which was her favourite. I found it interesting to hear what she had to say about all of them. She picked her favourite advert and this was the final advert that we chose to use. We chose this advert because it matched the rest of our media products, not just because our audience chose it.
Even though audience feedback is really important, it is just as important to make decisions as a group as we needed to make sure that all of our products created synergy. For example. if a member of our audience had a favourite advert that didn't match with our digipak or music video then we shouldn't pick that advert just because that one person likes it. We found that the audience feedback was really useful because it helped us to make certain decisions. In the end the overall feedback was positive which proves that getting consistent audience feedback was worth it in the end.
As a group, we wanted to make our music video the best it could possibly be so by gaining ideas from our target audience really helped that aim possible. The focus group featured in the video above watched our final edit of the music video and then we asked them questions, that we came up with, in order to receive final bits of feedback. This feedback has been one of the most important parts for us because it was the moment of truth for whether our video has worked or not.
Overall, the feedback was really positive in terms of the audience understanding the genre, the binary oppositions concept, the storyline, the narrative etc. The focus group were really honest and told us a few suggestions of what they think could have been added to the video but these things were only minor, nothing major was missing. We were really happy that the audience thoroughly enjoyed our video as it meant that all of our hard work paid off!
We made sure that we were getting feedback from our audience consistently throughout the project. The first bit of audience feedback we got was when we created a focus group to discuss our questionnaire questions. At this point we were still coming up with ideas of what to do for music video. The feedback that we got was really useful as it was a start to our project and it pointed us in a certain direction. From this feedback we got some ideas of what kind of locations our audience would like to see in the video so this meant that we could start planning where we were going to film etc. The feedback we got from them also helped us to decide on a name for our artist which was really helpful. Deciding on a name for our artist meant that we could then start to develop our artists image etc. They also let us know what kind of things they wouldn't like to see in the video so we knew what kind of things to stay away from. It was useful to get this kind of information so early on because it made sure that we wouldn't make any major mistakes.
The next part of feedback we got was from our first draft. This was useful because this person explained what it was that she liked about the video but also mentioned some things about the music video that she didn't like. She said that she thought the shot with the squirrel in was irrelevant. Even though my group liked this shot, because we thought it looked cute, we decided to take it out because our aim is to please the audience. This made me realise that even if we might like something in the video, the audience might not. I think the best thing to do is to listen to the audience because they are the ones who will be judging the video once its finished. Our Facebook page also came in useful once we posted our first draft. The feedback was similar as someone said that they really enjoyed the video but they thought we needed to add more colour etc. We were going to do this anyway so it was kind of reassuring that we were on the same page as our audience.
I wanted to make sure that I got some audience feedback on our ancillary texts because they are just as important as our video. Once our group had created all of our advert drafts I thought it would be a good idea to show all of them to a member of our audience so they could give us some feedback and pick their favourite. I showed all of the drafts to a girl from our audience and asked her which was her favourite. I found it interesting to hear what she had to say about all of them. She picked her favourite advert and this was the final advert that we chose to use. We chose this advert because it matched the rest of our media products, not just because our audience chose it.
Even though audience feedback is really important, it is just as important to make decisions as a group as we needed to make sure that all of our products created synergy. For example. if a member of our audience had a favourite advert that didn't match with our digipak or music video then we shouldn't pick that advert just because that one person likes it. We found that the audience feedback was really useful because it helped us to make certain decisions. In the end the overall feedback was positive which proves that getting consistent audience feedback was worth it in the end.
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