The music industry is an industry which consists of companies and individuals that make money by creating and selling music. An artist, who would usually make the music, may go to a company and then the two could collaborate and work together in order to sell that music. However some companies may also create the music themselves too. There are many ways to create and sell music and that's why the music industry is so huge.
Purpose of a music video
Most of the time, especially in much more recent times, an artist/company will release a music video to go along with one of their songs. There are many purposes of a music video for the company/artist who make them but the purpose may differ depending on who the artist is and what they want to portray. Here are some reasons as to why an artist/company may want to make a music video:
1) To help exaggerate and portray an image that they want to be seen as.
2) It can help to sell the song by leaving the audience with a reaction therefore making it easier for them to remember the song.
3) Possibly to show other talents such as dancing or acting.
4) Could feature other well known artists/people to get a certain type of reputation.
5) The video could attract more attention than the actual song itself - promotion.
6) Marketing strategy - the video could be aimed at a specific kind of audience to gain fans.
Hello - Adele
This is an example of a successful music video featuring Adele, herself, and directed by Xavier Dolan. This song became number 1 in almost every country but not only did the song become a major success, so did the video. The reason that this video has been so successful is because of the simplicity of it. The video is shown in a sepia tone throughout which makes us think that the video is quite old as does all the furniture in the house. Dolan has tried to keep everything as simple as he can, such as even using a simple flip phone, so that the audience can mainly focus on Adele's voice as this song is very vocal.
Money
The average amount of money to spend on a music video ranges from $200,000 to $500,000.
The estimated production costs are:
- Producer fee: $500 – $1250/day
- Director fee: $500 – $1250/day
- Camera operator: $500-1000/day
- Camera equipment rental: $150 – $3500/day
- Key grip + assistant + lighting gear: $1000 – $1750/day
- Wardrobe: estimated $20 – $1000/day per character project
- City permits: $25 – $1000/day (depending on the city, exact location, whether roads need to be closed, etc…)
- Location fees and rentals: $250 – $2500+/day
- Actors: $200 – $1200/day (each)
- Extras: $50 – $200/day (each)
(Estimated production cost info is from 'http://garrettgibbons.com/music-video-budgets/')
I have been looking into what the most expensive video has been and many artists have showed up such as Michael Jackson, Madonna, Puff Daddy, Celine Dion etc. But the top name and video was Michael Jackson's video 'Scream' which cost $7,000,000.
It is hard to say what the cheapest music video is of all time because people are constantly making music videos with tiny budgets but some of these videos do not get recognised. However one of the cheapest music videos to be recognised is 'M- Pop Musik' directed by Brian Grant. The cost of the video was about $400.
Universal Music Group
Universal music is a production company founded in 1943 and it is still one of the worlds leading music company. This company records artists and songwriters and helps to produce, distribute and promote these artists and songwriters.
Universal music group artists:
ABBA
Drake
Ja Rule
Ludacris
Madonna
As you can see the Universal Music Group have been producing music for hit artists/groups for a very long time! Although ABBA and Drake, for example, are from two completely different times the are both big and well known artists. This is the impact of Universal Music Group.
Azealia Banks
Azealia Banks is now an artist of the Universal Music Group. '212' was her break through song and the reason why she became so big. We can see that the video has been made on a cheap budget as it is very simple and doesn't feature much except herself rapping. Once she became popular, people and production companies started to notice her. The second video was made once she had been signed by the Universal Music Group. Now, we can see that the second video has been made on a higher budget as she looks very glamorous in it, special effects have been used, a variety of locations have been used, her outfits are more expensive looking. Also, Laura Mulvey's male gaze theory has been used as Azealia is seen sucking on a lollipop which can be seen as provocative by many. A production company would be well aware with what all of the media theories are and they would want to try and incorporate these theories in order to gain audience attention.
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