Analysing music videos - Video 2: Clean Bandit & Jess Glynne - Real Love

Camera Movement, Shots and Angles

One of the first shots is a birds eye view of a man playing the piano so we can already tell this is slightly performance based. Medium shots have been used to show people of all races and genders who are in love, kissing, laughing etc. The reason why medium shots have been used is so that they are the main focus and to show the intimacy and closeness between these people.  Medium shots have been used to show what each person in the band are doing e.g. playing the piano, drums etc. Close ups are used to show the singer, Jess Glynne, singing and how much power she is putting into performing the song. When the band are performing on stage an establishing shot has been used from a high angle to show that there is a crowd who they are performing for. Many medium and close up shots are used on the band at this point to show that they are performing for the audience.

Editing transitions and special effects

Quick cuts have been used throughout this video which follows the upbeat and fast flow of the song. When the band are performing in front of the audience low key lighting has been used, not to create a dark tone but, simply because they are performing in front of an audience at a concert. However high key lighting has been used around the singer, Jess Glynne, to help show her positive image. High key lighting is considered to create an upbeat mood which is why they have tried to use some. The reason that low key lighting was used is simply because they had to as the setting is at a concert. Strobe lights have been used when the band are performing and this may be because it makes the location look like a club which is something that their audience might appeal to.  Some parts of the video are in slow motion even when the song can be at a fast pace. This could be so that the audience can really take in the video and see what's going on i.e the band playing their instruments, the audience enjoying themselves etc. 

Mise-En-Scene

Setting - The video shows clips of the band performing in the studio and of people kissing when the song is slower whereas when the beat drops and the song becomes faster we see that the band are performing on stage. The song has been represented in two ways, one of them is that the song is all about love but it is also about dancing and having fun and this has been shown by having the two different settings.

Costume - When the band are in the studio they are in casual clothing whereas when they are on stage they are in more snazzy clothing for example the boys change into patterned shirts when they are on stage. This shows that when the beat drops the song is there for people to have fun, dance and dress up a bit more.

Lighting - In the studio, when the music is at a slower pace, the lights are dim and this may be because they want to create a romantic mood as the song is about love etc. Whereas on stage the lighting is dark but there are spot lights. This type of lighting may be similar to when people go out to clubs and bars and may possibly hear this song as it is a song in which someone could dance along to.

Props - The props used are just the instruments that they are performing with. When shots are used to show them playing their instruments you can tell they are enjoying it. This may have an effect on the audience as they can see these people enjoying themselves to the song so they may do so aswell.

Make up - The girls make up is very subtle as this video isn't extreme in anyway. The video is more about trying to spread love in a subtle way and not being too extreme about it.

Representation

The main singer, Jess Glynne, puts so much power into her performances which shows that she really cares what she is singing about. The image (below) shows that she is putting her all into performing this song. Her facial expression shows so much passion and emotion and we can see that she is giving it her all. The close up shots used (like the image) of her singing may give the audience chills as she is being represented as someone who cares so much about what she's doing and what she is trying to portray. She gives the impression that she feels so strongly about love and she is trying to spread it through the power of her singing.

Ideologies

The attitude in this video is very positive as we see couples laughing, smiling and kissing which are all connotations for happiness. Although we do not necessarily see the Jess Glynne smiling in the video she is still seen to be happy however it is shown in a different way (her singing). Her facial expressions show how passionate she is when she is singing the song and we get the impression that she really cares about what she is singing. As the song is about love this can make the audience understand that the beliefs, attitudes and morals of this song/video is about showing real love for the ones you love.

Genre

This song would be considered to be in the dance genre due to the drop of the beat at the chorus of the song. The video shows codes and conventions that fit with the dance genre as we see strobe lights, people dancing, laughing, smiling etc and these are typical things that you may see in a dance genre video. This is because the aim of the video is to make people want to feel happy and dance therefore it is important that the codes and conventions used will make people want to do so. 

Intertextuality

 Clean Bandit are a music group who play classical music instruments so the music they make is always a cross between two genres which is really interesting. As a group they have made it clear that they play music instruments as many of the videos, for songs that they have made or collaborated in, they are shown to be playing they're instruments. The intertextuality in this video is that Clean Bandit are shown playing they're instruments and they are seen to be doing the same in many of their other videos aswell. Reasons they have done this may be because they want people to be aware that they play classical music instruments as it is a very unique thing and they want to be recognised for it. Also, it is a good way to stand out and a good way for the audience to become familiar with who Clean Bandit are.

Audience reception and reaction to the video

As Jess Glynne and Clean Bandit are all British they may have the same kind of fan base therefore they may be really excited about this video due to the fact that these two artists have collaborated. It is clear throughout the video that both Jess Glynne and Clean Bandit are very passionate about singing/playing music and this can give off a happy vibe which may have an affect on the audience. By this I mean, if the audience see the artists enjoying themselves then they may enjoy themselves too. 

Can Andrew Goodwin’s theory be applied to this video?

A part of Andrew Goodwin's theory says that music videos demonstrate genre characteristics. The typical codes and conventions for dance music is to see dancing, club scenes, a good atmosphere which are all things that a young audience could relate towards. In this video we do see these kind of things therefore I would say his theory has been applied to this video.

Can Laura Mulvey’s theory be applied to this video?

Laura Mulvey's theory focuses more on the male gaze and how women can be objectified in music videos. However in this video no signs of the male gaze theory have been shown. When the band are on stage, the girl in Clean Bandit is wearing a skirt that you can see through so some may see that as a revealing outfit however she has not been portrayed in a sexual way but instead in a trendy way. The way the the whole band dress is quite quirky and they have a reputation for it therefore people will not see that outfit in a sexual way. This means that Laura Mulvey's theory has not been applied to this video.