Our target audience

A summary of who our target audience is girls who are around the age of 15-21. These girls would probably like to go out and have fun with their friends and be quite girly in terms of loving to wear make up and dress nicely etc. Also they may love to watch chick flick tv programmes and films as they may aspire to be like the girls they watch, just like they might aspire to be like our artist. The use of this presentation is to show, in detail, exactly what our target audience is like and give an idea of what they might like to see in a music video due to what their characters are like. For example if these girls like to wear make up and dress up, they would like to see that in a music video.