Categories of music videos

Narrative based videos 

A narrative based video is a video which consists of a storyline relating to the lyrics and genre of the song and usually exaggerates it in the video. This technique can be a good way to engage the audience as they can seem like a mini film. If a song is featured in a film, and narrative video is usually used and it is common that parts of the film will be in the music video as it is likely that the film relates to the song, lyrics and storyline. 

Performance based videos

Performance based videos feature the band/artist performing the song to either on their own to the camera or an audience. This technique is popular with rock bands as their concerts have a high energy and it more interesting to watch the whole band rather than an artist on their own. These types of videos usually repeat a wide variety of camera angles in order to show each person performing in the band so their image is fully captured. 

Concept based videos

This style of music video is based around a concept or an idea. They tend to include a particular editing or filming technique. An example of a concept based video is the ‘Red Hot Chilli Peppers – Californication’ music video as it is in the form of a video game. This can intrigue a specific target audience. It also shows that music videos has become more advanced as the use of advanced technology has been used to make it.