Merchandise

We decided to create a variety of different merchandise to go along side our digipak and advert. I think that this is a really important part of selling an artist because it is a type of promotion and marketing. I also think it is important that the merchandise sticks to the same theme as the digipak and advert as it will create synergy between them all. Creating synergy between them means there is more chance of the audience remembering who the artist is. 

We had a look at Ella Eyre's range of merchandise to get some inspiration and see what is already out there. She has decided to use a black and white theme for t-shirts, bags and a onesie. Some of theme feature her name, the album name or her logo. Using a onesie is a good idea because it is a current trend so it is something that her target audience will be interested in buying. As the colour theme of our digipak and advert is dark we have decided that we will also use a black and white theme.

We have decided to make two pillows; one has the picture that we have used on our digipak on it and advert and the other one shows our artist's logo which has been used on our digipak aswell. The pillows have a direct link to our music video as some of the shots, in our music video, feature our artist having a pillow fight with her friend. By using the same image as our advert and digipak creates synergy which means that there is more chance of our artist being remembered by an audience. The colour theme is also consistent in these pillows, and all of our merchandise, which is important because we want to create synergy between all of our products. The logo that is shown on the pillow has also been used on our digipak so that is another direct link. 

We made a t-shirt because this is one of the most popular kind of merchandise item to buy. We chose to use an image of our artist, that is also on our digipak, with a 3D filter effect added to it. We also chose to write 'Sasha' down the side of the top so people would know who she is. This kind of 3D effect is futuristic and this has a link to the production company, future productions.